by Thundercat
SharedWorkflow
LinkedIn content
Each GTM team member posting consistently in their own voice. Content grounded in what the market is discussing. Inbound discovery calls attributable to LinkedIn presence.
Skills in this run
Build content brief
The brief isn't a content calendar — it's a decision document.
Draft for LinkedIn
LinkedIn content that works is recognizable — the reader should guess who wrote it without seeing the name.
Find threads to join
Best LinkedIn engagement isn't commenting on viral posts — it's showing up early on a high-quality post from someone in your ICP.
Track LinkedIn results
The metric that matters isn't impressions — it's profile-view-to-DM conversion and inbound-attributed calls.
Learn your edits
Must identify the pattern in the edit.
Connectors used
LinkedInSlackFathomGGranola
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